After all, not only am I writing a story, I'm also establishing a reputation among my readers.
Its very intriguing to me when I hear this response. I know it is a very common take from people on scribble and other web novel sites.
While I can agree to upholding a certain quality standard in grammar etc, I always want to know why other authors burn themselves out working so hard on maintaining absolute plot consistency and other minutiae for a web novel? Is the final goal just the web novel?
I have an outline of my plot. Vol1-Vol7 so far and what I want to cover major plot wise in each. Then, I just write. Do a quick once over for grammar (which some things always slip through, and readers point out and I fix, and am grateful for).
The reason I ask, is my final goal for anything I'm writing would be self-publishing that work as a full light novel. Which means the web novel is essentially just a first draft. There will be things I want to fix and change for consistency or quality. However, the web novel lets me get immediate feedback from readers, and test the waters for interest.
Maybe I'm just naive because I'm relatively new, but it seems like a lot of web novel authors burn themselves out doing multiple edits and putting a lot of professional level work in for other people to read for free.
I guess, if it is paying your bills, then go all out, its already your job though.